“Be personable, not personal.”

As an intern for Brite Revolution, I had the opportunity to attend a social media panel during the Americana Music Festival, an annual conference and music fest that took place this past September in Nashville.

The panel was lead by marketing consultant Dave Delaney. Panelists included Ashley Mixson, Jeffrey Horne, Rachel Barnhard, Josh Collum, and Michael Schneider.

The panel focused on various ways artists could use social media to grow their fanbase, engage their fans and market their music. The room was nearly packed with artists and non-artists alike.

I believe it was Ashley Mixson (please forgive/correct me if I am attributing this to the wrong person) who provided a worthwhile piece of advice which can apply to everyone, not just artists. In response to someone asking about how much of one’s life is appropriate to share, Mixson advised to “be personable, not personal.”

Everyone, artists included, must find the happy medium of sharing enough to appear relatable, but not sharing too much – in essence, not using social media as a recount of the day’s activities (You had Cheerios for breakfast? And you got off work 15 minutes early? And the dog is nearly house-trained? As nifty as that all sounds…).

As a music fan, I’m sure I can speak for many when I say I prefer when artists are active on Twitter (and all social media for that matter, but I’ll focus my current musings on Twitter). By active I mean beyond the “We’re playing here tonight!” tweets. Of course this kind of information is necessary – it’s important to publicize where artists will be playing – yet I want tweets that go beyond that. I want to read tweets that are personable. I want to know an actual human-being is behind that Twitter handle.

Again, I don’t necessarily want to read about which toothpaste my favorite artist uses, but I do want to read tweets aside from promotional content.

An example of a recent tweet from artist Ben Rector shows his personable side:

Genuineness: check.

Ben appears approachable without giving away personal details of his life, and I am left with the impression that this artist really does appreciate his fans and loves his craft. Sounds like a solid tweet to me.

Remember: Personable. Not Personal.

Anyone have any good examples of personable tweets or other social media content?

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