For my social media class, I had to develop a Personal Learning Network. This PLN is a network of professionals from whom I can learn. I focused my PLN on public relations in the music industry.
Let me preface this post by saying this: I am in no way an expert in the music industry. In fact, I know very little about the music industry, especially when compared to the large number of students here at Belmont who actually major in music business. Oh, and I’m in Nashville, so everyone here appears to be music experts in some form or another.
Yet since I know so little about the music industry, I thought it might be a good idea to have my PLN focus on public relations and marketing within the music industry. Verdict: I have much to learn.
One thing I do know, though: I like public relations. And I love music. Therefore, having a career that combines the two would be glorious.
To build my PLN, I turned to none other than the Twittersphere (if you haven’t yet realized it from my other posts, I greatly appreciate Twitter). I followed a variety of accounts, from industry experts to record labels to music venues.
Some of these include:
- Hypebot – music industry blog
- Wes Davenport – music publicist
- Triple 7 PR – entertainment publicity firm
- Jeff Castelaz – president of Elektra Records
- Copeland Isaacson – oversees Digital Marketing and Strategy at Sony Records Nashville
Out of these, I found Hypebot to be the most useful for curating content. It has so much useful information for anyone interested in the music industry; I highly recommend it.
The main thing I learned from my PLN is this: there is a LOT to learn. I know that sounds vague, but it’s true. There is so much out there and so much I still don’t know.
In public relations, a story is imperative. It’s one of the most important aspects of communicating something – there HAS to be a story. It’s even more important in music, when you have SO many different artists and bands trying to make their voices heard (literally).
As you may know, Coldplay is my favorite band. I talk about them a lot. Probably too much. I would apologize for this, but awesomeness needs no apologies.
But I think their marketing team is spectacular (SHOUT OUT TO THEM). The way they made Coldplay’s latest album, Mylo Xyloto, into more than just an album is fantastic. They created it into a story. Literally.
Next year, the Mylo Xyloto comic book will be available for purchase. It tells the story of “Mylo Xyloto – a young Silencer on the front lines of a war against sound and color in the world of Silencia – which provided the backdrop for Coldplay’s Mylo Xylo album and tour.” I’m not a fan of comic books, but I couldn’t help but be intrigued by this idea. I don’t know of any other bands or artists who have created a comic book series to go along with an album. JUST TOO COOL. But that’s Coldplay. They’re just cool.
I could go on and on about how much I love the way they’ve marketed this album and the way they’ve focused on the story aspect of things, but I’ll end here. Perhaps in another blog post I’ll go into more detail with things. You’ll just have to wait and see.
Like I mentioned previously, I still have much to learn, but I feel the PLN I have built (and will continue building) has given me a step in the right direction. Onward I go into the world of learning!
In the end, I’ll just leave you with this. The video doesn’t do justice to the wristbands. It was glorious. Heaven will probably be similar to this.